Status

Available now in early access; 2027 pilot participants receive guided onboarding. About the pilot

Business As Usual Farm logoBAU
Start free in early access
Market Intel
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USDA Zones 7–9Veteran-Owned

BAU FARM INTELLIGENCE

Plan.
Plant.
Profit. — The operating system for specialty crop farmers

“The future of agriculture requires combining generations of farming knowledge with the tools of tomorrow.”
— Dorian Cleary, Founder

An operating system for the Southeast farm.

Better rotation, profitability, and soil-health decisions for specialty crop farmers in USDA Zones 7–9 — modern technology that works with your experience, not around it.

Available now in early access; 2027 pilot participants receive guided onboarding.

Start free in early access View pilotIs my farm a fit?

Trusted foundations

  • SBA-certified Veteran-Owned Small Business
  • Farmer Veteran Coalition member farm
  • Built by growers in Zones 7–9
  • Your farm data stays yours — encrypted & private

These are our own credentials and memberships, not grower endorsements. See what farmers, advisors, and buyers say.

NC · SC · GA · TN · AL · FL

Start here

Four ways in. Pick the one that sounds like you.

The platform is built for growers first. Buyers, extension partners, and sponsors each have their own path so nobody has to read someone else's page.

I farm

See whether your operation fits the Zone 7–9 pilot, then start free in early access.

Check farm fit

I buy produce

Post the crops, volumes, and delivery windows you need and get matched to Southeast growers before the season is planted.

Post crop demand

I work with growers

Extension agents, commodity boards, and grower associations: share the platform with the farms you already serve.

Bring BAU to growers

I fund or sponsor

Pilot economics, traction, and the grant and policy landscape behind the Zone 7–9 rollout.

Review pilot economics

See it in action

Three moments from a working day on BAU

Illustrative UI — auto-advances every 6 seconds. Hover or focus to pause.

Screenshot of a 3-year crop rotation plan for Field B2 with soil-health and pest-pressure metrics.
Plan

AI builds a 3-year rotation that respects your soil, your past plantings, and your avoid-rules.

−14%
avg pest events vs. monoculture
Screenshot of a blocked recommendation showing a triggered avoid-rule and suggested alternative crops.
Protect

The agronomic rule engine catches mistakes — like back-to-back solanaceae — before they hit the field.

237
built-in rules, fully editable
Smartphone screenshot of two SMS alerts from BAU Alerts about frost risk and paused irrigation.
Deliver

Frost, irrigation, and scouting alerts hit the grower's pocket the moment a rule fires.

< 60s
from rule trigger to SMS
1 / 3

The Problem

Current farm software tells growers what happened.

Almost none of it tells them what to do next.

Specialty crop farmers plant millions of dollars worth of crops every season using experience, spreadsheets, generic extension recommendations, and trial and error.

The result: lower yields, soil degradation, unsold harvests, and unnecessary financial risk — on operations that already run on razor-thin margins.

Check our math

Every number we show you, you can trace back to its source.

Most farm software asks you to trust the output. We publish the formula, the threshold, and the study it came from — so you can argue with it, and so your lender can verify it.

40

named sources cited behind our equipment and input numbers

Verify it
9

published scoring factors in the Bankability Score — no black box

Verify it
10

in-depth grower guides, free and open to read

Verify it
$0

to use our calculators — no account, no email wall

Verify it
No signup required

Don't take our word for it. Go use it.

These tools are open to anyone. No account, no email, no sales call. If they aren't useful in the next five minutes, you've lost nothing.

Equipment ROI calculatorPayback period on a real purchase, with every assumption cited.H-2A vs. domestic labor costModel visa labor against domestic hiring, line by line.Planting calendarZone-aware planting windows for your crop and USDA zone.Grant deadline trackerOpen USDA and state funding programs with live closing dates.

Validation

Built with farmers, not merely for farmers.

Affiliations and promises are easy to print. This section holds the things that are harder to fake: named growers, extension reviewers, buyers, and signed letters. Nothing appears here without written permission from the person or organization it names.

What we do not claim yet

We would rather show an empty box than a stock photo. Here is exactly what is still outstanding and when you can expect it.

  • What pilot farms say

    The 2027 pilot cohort is still in its first season. Grower quotes go up here once farms have run a full cycle and approved the wording.

  • Farmer advisory board

    Seats are being filled from the 2027 pilot cohort. Members will be named here with their permission.

  • Extension and agronomy advisors

    Extension and agronomy reviewers are being confirmed. We list them only with their institution's approval.

  • What buyers say

    Buyer statements are collected after the first contract season, so they can speak to real deliveries rather than intentions.

  • Letters of support

    Signed letters will be posted in full — not summarized — as they are received.

  • Partners

    Partner marks appear here only with written permission to use them.

Farm with us and your name goes on this page

Available now in early access; 2027 pilot participants receive guided onboarding. Pilot growers help set the roadmap — and if the platform earns a good word from you, we will ask before we print it.

Start free in early accessJoin the farmer advisory board

The Platform

Four modules. One decision engine.

From rotation planning through pre-season contracts — every decision a vegetable grower makes, supported by data.

Crop Rotation Planner

Enter your previous crop, soil conditions, zone, and planting month. Get recommended crops with disease risk, nutrient impact, and profit projections.

Profitability Engine

Forecast yield, revenue, gross margin, labor requirements, and return per acre before you commit a single seed.

Soil Health Intelligence

Track rotation history, nutrient depletion, organic matter, and biology. Get a soil score plus amendment and regenerative recommendations.

Buyer Marketplace

Buyers post desired crops, volumes, and delivery windows. Farmers receive pre-season matches and contract opportunities.

Live ROI Calculator

See your payback in seconds.

Enter your real numbers. We apply the conservative low end of published rotation, nutrient, and marketplace outcomes — no marketing math.

Your farm

ac
$

Specialty veg typical: $6K–$15K

$

Seed, fertility, crop protection, fuel

%

USDA ERS avg for fresh produce: 10–30%

$ saved / acre / year
$2,108
Payback period
< 1 month
vs $948/yr Farmer Pro
Yield uplift (rotation + planning)
$1,200 / ac
Fertilizer savings (soil-test driven)
$188 / ac
Recovered sales (pre-season contracts)
$720 / ac
Total annual impact
$31,613
33× return on subscription

Estimates use the conservative low end of: +15% yield (USDA-SARE rotation trials), 30% fertilizer reduction on the ~25% of input spend that is fertility (NRCS 590), and 60% recovery of unsold harvest via pre-season contracts (USDA ERS / ASAP). Illustrative, not a guarantee.

The team

Leadership

The operators running BAU Farm Intelligence day to day.

  • Portrait of Dorian Cleary

    Dorian Cleary

    President

    Office of the President

    Biography

    Raised by a classically trained British chef, Dorian grew up valuing the link between farming and the table. A U.S. Air Force veteran, he carries the discipline and mission focus of his service into every venture he leads. Hands-on work through agricultural cohorts later revealed how many produce growers still run their operations on paper and disconnected tools. Drawing on an Economics degree from Indiana University, an MBA from Colorado State University, and 15 years in financial services, he founded BAU Farm Intelligence to help produce farmers plan smarter, forecast better, and grow more profitable operations.

  • Portrait of Diamond Cleary

    Diamond Cleary

    Senior Vice President of Marketing

    Marketing

    Biography

    Diamond believes the story behind a head of lettuce matters as much as the harvest itself. A Marketing graduate of Baker College, she brings more than 17 years of marketing experience and a deep entrepreneurial track record in the Beauty and Personal Care sector, where she built brands from the ground up. At BAU Farm Intelligence, she leads brand, demand generation, and grower acquisition — building the voice that connects specialty crop farmers with the buyers, partners, and communities who depend on them. Her focus is simple: make the platform feel as trustworthy and grower-first as the farmers it serves.

Pricing

Built for farms of every size.

Farmer Basic
$19/month
  • Crop rotation planner
  • Zone-specific advice
  • Profitability calculator
Farmer Pro
$79/month
  • Everything in Basic
  • Soil health tracking
  • Buyer marketplace access
  • Contract management
Farm Enterprise
$249/month
  • Everything in Pro
  • Multi-farm dashboards
  • API access
  • Priority support

Buyer memberships $99–$999/mo · 2% marketplace transaction fee · Enterprise data analytics by contract.

FAQ

Common questions

Still on the fence? Here's what most farms ask before signing up.

Can I actually use BAU today?

Yes. BAU Farm Intelligence is available now in early access — you can create an account, add your fields, and use the planning, soil, and profitability tools today. 2027 pilot participants additionally receive guided onboarding. Commercial billing begins only after pilot validation.

What does it cost right now?

Nothing. Every plan is free to use during early access and no card is required. The prices on the pricing page are what billing starts at after 2027 pilot validation, and we will email you at least 30 days before any plan begins charging.

Is there a contract or annual commitment?

No. Nothing is billed during early access, and once billing begins every plan is month-to-month and cancellable from your account settings. Enterprise customers can opt into an annual agreement for a discount.

What if I farm outside USDA Zones 7–9?

The crop calendar and rotation AI are tuned for Zones 7–9 today. The planner, profitability calculator, and buyer marketplace work anywhere — but you'll get the most value if you're in the Southeast. Reach out and we'll tell you honestly whether to wait.

Do I need to be technical to use it?

No. If you can use a smartphone, you can use BAU. Farmer Pro and Enterprise include guided onboarding and a real human walking you through your first plan.

How is my farm data used?

Your field data, yields, and contracts are yours. We never sell farm data to third parties or chemical companies. Anonymous, aggregated benchmarks may be shown across the platform — you can opt out at any time.

Can I switch plans later?

Yes. Upgrade or downgrade anytime; we prorate the difference. Most farms start on Basic during planning season and move to Pro once they begin selling into the buyer marketplace.

What does the marketplace transaction fee cover?

Buyer matching, contract templates, dispute support, and payment handling on contracts signed through BAU. Farmer Pro is 2%; Enterprise is 1.5%, negotiable at volume. Direct sales outside the marketplace are never charged a fee.

Do you support multiple farms or a co-op?

Yes — Farm Enterprise includes multi-farm dashboards, unlimited fields and seats, API access, and a dedicated success manager. Co-ops and processors usually start here.

More on plans and fees in our full pricing breakdown, or ask the BAU team.

New here? Start with our field guides on crop rotation, weather tracking, H-2A labor, and wholesale contracts.

Why we built this · 60 seconds

Loom embed slot

Admins can paste a Loom share URL at /admin/site-config (no redeploy needed). Or set VITE_LOOM_SHARE_URL as an environment variable fallback.

A real human, 60 seconds — what BAU does and who it's for.

JOIN THE PILOT

Know what to plant.
Know who will buy it.

Join the pilot of vegetable farms shaping the decision engine built for specialty crops.

Request pilot access