BAU Farm Intelligence logoBAU Farm Intelligence

About us

We help farmers make better decisions without replacing what they already know.

BAU Farm Intelligence turns a farm's own records — fields, soil, costs, yields, and buyers — into decisions a grower can act on: what to plant, what it will cost, what it should sell for, and who is already asking for it.

Available now in early access; 2027 pilot participants receive guided onboarding.

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It started on our own ground

Business As Usual Farm in Shelby, North Carolina is where every tool gets used before it ships. If a planner does not survive a real season on a real field, it does not belong in the product.

One region, done properly

We serve USDA Zones 7–9 across the Carolinas, Georgia, and Florida. Cost lines come from published NC, GA, and FL extension budgets, and every figure on the site links to its source.

Veteran-owned, farmer-governed

Business As Usual LLC is a Certified Veteran-Owned Small Business (SBA VOSB). Farmer records stay private by default and are pooled into benchmarks only with written permission.

How the company is put together

Business As Usual LLC
Parent company, North Carolina LLC. Holds the SBA VOSB certification.
BAU Farm Intelligence
The software: crop planning, soil and field records, buyer marketplace, and the decision layer.
Business As Usual Farm
The operating farm where the tools are tested against a real season.
BAU Farm Foundation
The nonprofit arm, focused on grower education and research access.

What we stand behind

Three pages spell out how we operate, in detail and in public.

Founder's principles

The ten operating principles — and the seven things we refuse to build.

Ethics & values

How we handle recommendations, conflicts of interest, and farmer independence.

Trust center

Data privacy, permission rules for the decision layer, and our no-advertising stance.

The team

Leadership

The operators running BAU Farm Intelligence day to day.

  • Portrait of Dorian Cleary

    Dorian Cleary

    President

    Office of the President

    Biography

    Raised by a classically trained British chef, Dorian grew up valuing the link between farming and the table. A U.S. Air Force veteran, he carries the discipline and mission focus of his service into every venture he leads. Hands-on work through agricultural cohorts later revealed how many produce growers still run their operations on paper and disconnected tools. Drawing on an Economics degree from Indiana University, an MBA from Colorado State University, and 15 years in financial services, he founded BAU Farm Intelligence to help produce farmers plan smarter, forecast better, and grow more profitable operations.

  • Portrait of Diamond Cleary

    Diamond Cleary

    Senior Vice President of Marketing

    Marketing

    Biography

    Diamond believes the story behind a head of lettuce matters as much as the harvest itself. A Marketing graduate of Baker College, she brings more than 17 years of marketing experience and a deep entrepreneurial track record in the Beauty and Personal Care sector, where she built brands from the ground up. At BAU Farm Intelligence, she leads brand, demand generation, and grower acquisition — building the voice that connects specialty crop farmers with the buyers, partners, and communities who depend on them. Her focus is simple: make the platform feel as trustworthy and grower-first as the farmers it serves.

Company facts

Entities
BAU Farm Intelligence LLC — NC LLC, formed 2026 (SaaS / platform)
Business As Usual LLC — NC LLC, in good standing (operating farm, SBA VOSB cert holder)
EIN
Provided on a signed W-9 to buyers, vendors, and grant programs on request.
Insurance
General Liability — biBerk · $1M limit, active through 2027-06-16
Procurement
W-9 and certificate of insurance: procurement@baufarmintelligence.com

Want the investor view?

Pilot economics, budget model, and traction live on the investors page.

Investors