Focused wedge
Small-to-mid-size specialty-crop farms, beginning in the Southeast rather than all agriculture at once.
The pitch
Specialty-crop growers are asked to make high-stakes decisions with scattered records and generic software.
BAU combines farm-level records with extension budgets, USDA market data, county weather, and pre-plant buyer demand. The result is a proprietary decision layer for rotation, planning, margins, market matching, and lender-ready operating history.
Proprietary layer
Rotation Intelligence, regional playbooks, weekly briefs, succession plans, and partner recommendations.
Business model
Farm subscriptions with future advisory and partner-channel revenue, priced clearly by plan.
Farmer-first moat
Regional accuracy, permission-based benchmarks, and operating histories that improve with each season.
This week at BAUThis week
PilotJul 14Blue Ridge Produce Co-op signed LOI — 1,240 acres, $186k committed ARR.
ProductJul 12Bankability Score v0.9 live for all pilot growers — 8 of 12 already in Standard band.
PartnershipJul 10Warm intro to Farm Credit Mid-Atlantic — co-branded pilot in scoping.
TractionJul 8Pipeline crossed 6,400 committed acres across NC, SC, GA, VA.
TeamJul 5Advisory: former USDA RMA regional director joined as strategic advisor.
PressJul 2Featured in Southeast AgriBusiness quarterly — 'Ones to Watch: 2026.'
PilotJul 14Blue Ridge Produce Co-op signed LOI — 1,240 acres, $186k committed ARR.
ProductJul 12Bankability Score v0.9 live for all pilot growers — 8 of 12 already in Standard band.
PartnershipJul 10Warm intro to Farm Credit Mid-Atlantic — co-branded pilot in scoping.
TractionJul 8Pipeline crossed 6,400 committed acres across NC, SC, GA, VA.
TeamJul 5Advisory: former USDA RMA regional director joined as strategic advisor.
PressJul 2Featured in Southeast AgriBusiness quarterly — 'Ones to Watch: 2026.'
Demand — signed & committed
Pilot commitments & signed LOIs
Farms that have signed an LOI or gone live on a paid pilot. Verbal commitments in redline are tracked separately below and excluded from signed totals.
Signed farms
3
5 incl. verbal
Committed acres
245
400 pipeline
Committed ARR
$25.8K
$41.4K pipeline
Blended $/acre
$105
annual
BAU Farm LLC
Blue Ridge Produce Co-op
Piedmont Growers Alliance
Lowcountry Harvest
Georgia Coastal Farms
| Farm | Acres | Annual $ | Status | ||
|---|---|---|---|---|---|
BAU Farm LLC Founding pilot — 2026 season live | 42 | $4.8K | Pilot live | ||
Blue Ridge Produce Co-op 3-farm co-op — one contract, three operations | 118 | $12.6K | Signed LOI | ||
Piedmont Growers Alliance | 85 | $8.4K | Signed LOI | ||
Lowcountry Harvest LOI in redline — expected close July 2026 | 60 | $6.0K | Verbal / in redline | ||
Georgia Coastal Farms | 95 | $9.6K | Verbal / in redline | ||
| Signed total (3 farms) | 245 | $25.8K | |||
| Including verbal / in redline | 400 | $41.4K | |||
Annual $ = first-year committed subscription value. Not GAAP revenue. LOI and redline documents are available in the data room after NDA execution.
Financials
A transparent pilot-to-subscription model.
The model below separates published prices from operating assumptions. Change enrollment, conversion, support, and staffing inputs to test the economics rather than accepting one forecast.
Pilot budget & cash flow
What the pilot costs, and what it turns into.
Built from the published plan prices, the two pilot phases, and the real cost of issuing and renewing the Record-Verified Grower credential. Plans are free through the pilot, so revenue only begins after Phase 2 ends. Change any assumption and the table updates.
Cash needed through the pilot
$904,841
Lowest balance in month 42
Pilot-period net
-$652,811
30 months, no subscription revenue
Credential spend
$105,063
Issue + annual renewals
Run-rate at end of model
$3,465/mo
91 farms · $63 blended per farm
Enrollment
Plan mix
Costs
Monthly cash flow
| Month | Phase | Farms | Paying | Revenue | Credential | Total cost | Net | Cash |
|---|---|---|---|---|---|---|---|---|
| M1 | Phase 1 | 4 | 0 | $0 | $672 | $20,508 | -$20,508 | $229,492 |
| M3 | Phase 1 | 10 | 0 | $0 | $504 | $20,104 | -$20,104 | $189,326 |
| M6 | Phase 1 | 19 | 0 | $0 | $504 | $20,230 | -$20,230 | $128,762 |
| M9 | Phase 1 | 28 | 0 | $0 | $504 | $20,356 | -$20,356 | $67,820 |
| M12 | Phase 1 | 37 | 0 | $0 | $504 | $20,482 | -$20,482 | $6,500 |
| M15 | Phase 1 | 46 | 0 | $0 | $1,134 | $21,238 | -$21,238 | -$56,521 |
| M18 | Phase 1 | 55 | 0 | $0 | $1,701 | $21,931 | -$21,931 | -$121,621 |
| M21 | Phase 1 | 64 | 0 | $0 | $2,268 | $22,624 | -$22,624 | -$188,800 |
| M24 | Phase 2 | 73 | 0 | $0 | $2,835 | $23,317 | -$23,317 | -$258,058 |
| M27 | Phase 2 | 82 | 0 | $0 | $3,402 | $24,010 | -$24,010 | -$329,395 |
| M30 | Phase 2 | 91 | 0 | $0 | $3,969 | $24,703 | -$24,703 | -$402,811 |
| M33 | Post-pilot | 91 | 55 | $3,465 | $4,032 | $23,806 | -$20,341 | -$463,267 |
| M36 | Post-pilot | 91 | 55 | $3,465 | $4,599 | $24,373 | -$20,908 | -$525,424 |
| M39 | Post-pilot | 91 | 55 | $3,465 | $5,166 | $24,940 | -$21,475 | -$589,282 |
| M42 | Post-pilot | 91 | 55 | $3,465 | $5,733 | $25,507 | -$22,042 | -$654,841 |
| Total | 42 mo | 91 | — | $41,580 | $105,063 | $946,421 | -$904,841 | -$654,841 |
Assumptions, not results. Enrollment, conversion and credential uptake are estimates; plan prices are the published ones and every farm is free until the pilot closes. This scenario does not reach a cash-positive month within the horizon shown.
Leadership
Operators building for growers they understand.
Financial-services, farming, brand, and operating experience focused on measurable usefulness for specialty-crop farms.
Dorian Cleary
President
Office of the PresidentBiography
Raised by a classically trained British chef, Dorian grew up valuing the link between farming and the table. A U.S. Air Force veteran, he carries the discipline and mission focus of his service into every venture he leads. Hands-on work through agricultural cohorts later revealed how many produce growers still run their operations on paper and disconnected tools. Drawing on an Economics degree from Indiana University, an MBA from Colorado State University, and 15 years in financial services, he founded BAU Farm Intelligence to help produce farmers plan smarter, forecast better, and grow more profitable operations.
Diamond Cleary
Senior Vice President of Marketing
MarketingBiography
Diamond believes the story behind a head of lettuce matters as much as the harvest itself. A Marketing graduate of Baker College, she brings more than 17 years of marketing experience and a deep entrepreneurial track record in the Beauty and Personal Care sector, where she built brands from the ground up. At BAU Farm Intelligence, she leads brand, demand generation, and grower acquisition — building the voice that connects specialty crop farmers with the buyers, partners, and communities who depend on them. Her focus is simple: make the platform feel as trustworthy and grower-first as the farmers it serves.
Roadmap
Each phase earns the right to build the next.
BAU begins with useful daily decisions, builds field history over time, then turns that record into infrastructure buyers and capital providers can use.
Phase 1
Farmer Intelligence
Available now
Planning, crop economics, soil and input records, weather, market signals, and farmer-controlled recommendations.
Phase 2
Field Intelligence
Builds through early seasons
Field-level rotations, input and yield history, soil-health trends, weather exposure, and profit per acre.
Phase 3
Farm Risk Intelligence
After multi-season history
A verified operating history for underwriting, insurance, buyer confidence, and forward production planning.
Investor access
Review the complete investment materials.
Pre-seed / SAFE round open. Submit the form and receive a mutual NDA. After both parties sign, the data-room link is sent automatically.