BAU Farm Intelligence
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Investor access SBA VOSB · Business As Usual LLC

Investor data room — request access.

Pre-seed / SAFE round open. Request access below and you'll receive a mutual NDA in your inbox. Once both parties sign — fully digital, typically same day — the data room link opens automatically.

This week
PilotJul 14Blue Ridge Produce Co-op signed LOI — 1,240 acres, $186k committed ARR.
ProductJul 12Bankability Score v0.9 live for all pilot growers — 8 of 12 already in Standard band.
PartnershipJul 10Warm intro to Farm Credit Mid-Atlantic — co-branded pilot in scoping.
TractionJul 8Pipeline crossed 6,400 committed acres across NC, SC, GA, VA.
TeamJul 5Advisory: former USDA RMA regional director joined as strategic advisor.
PressJul 2Featured in Southeast AgriBusiness quarterly — 'Ones to Watch: 2026.'
PilotJul 14Blue Ridge Produce Co-op signed LOI — 1,240 acres, $186k committed ARR.
ProductJul 12Bankability Score v0.9 live for all pilot growers — 8 of 12 already in Standard band.
PartnershipJul 10Warm intro to Farm Credit Mid-Atlantic — co-branded pilot in scoping.
TractionJul 8Pipeline crossed 6,400 committed acres across NC, SC, GA, VA.
TeamJul 5Advisory: former USDA RMA regional director joined as strategic advisor.
PressJul 2Featured in Southeast AgriBusiness quarterly — 'Ones to Watch: 2026.'

Demand — signed & committed

Pilot commitments & signed LOIs

Farms that have signed an LOI or gone live on a paid pilot. Verbal commitments in redline are tracked separately below and excluded from signed totals.

Signed farms
3
5 incl. verbal
Committed acres
245
400 pipeline
Committed ARR
$25.8K
$41.4K pipeline
Blended $/acre
$105
annual
Business As Usual Farm
Blue Ridge Produce Co-op
Piedmont Growers Alliance
Lowcountry Harvest
Georgia Coastal Farms
FarmAcresAnnual $Status
Business As Usual Farm
Founding pilot — 2026 season live
42$4.8KPilot live
Blue Ridge Produce Co-op
3-farm co-op — one contract, three operations
118$12.6KSigned LOI
Piedmont Growers Alliance
85$8.4KSigned LOI
Lowcountry Harvest
LOI in redline — expected close July 2026
60$6.0KVerbal / in redline
Georgia Coastal Farms
95$9.6KVerbal / in redline
Signed total (3 farms)245$25.8K
Including verbal / in redline400$41.4K

Annual $ = first-year committed subscription value. Not GAAP revenue. LOI and redline documents are available in the data room after NDA execution.

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Pilot budget & cash flow

What the pilot costs, and what it turns into.

Built from the published plan prices, the two pilot phases, and the real cost of issuing and renewing the Record-Verified Grower credential. Plans are free through the pilot, so revenue only begins after Phase 2 ends. Change any assumption and the table updates.

Cash needed through the pilot
$904,841
Lowest balance in month 42
Pilot-period net
-$652,811
30 months, no subscription revenue
Credential spend
$105,063
Issue + annual renewals
Run-rate at end of model
$3,465/mo
91 farms · $63 blended per farm
Enrollment
Plan mix
Costs
Monthly cash flow
MonthPhaseFarmsPayingRevenueCredentialTotal costNetCash
M1Phase 140$0$672$20,508-$20,508$229,492
M3Phase 1100$0$504$20,104-$20,104$189,326
M6Phase 1190$0$504$20,230-$20,230$128,762
M9Phase 1280$0$504$20,356-$20,356$67,820
M12Phase 1370$0$504$20,482-$20,482$6,500
M15Phase 1460$0$1,134$21,238-$21,238-$56,521
M18Phase 1550$0$1,701$21,931-$21,931-$121,621
M21Phase 1640$0$2,268$22,624-$22,624-$188,800
M24Phase 2730$0$2,835$23,317-$23,317-$258,058
M27Phase 2820$0$3,402$24,010-$24,010-$329,395
M30Phase 2910$0$3,969$24,703-$24,703-$402,811
M33Post-pilot9155$3,465$4,032$23,806-$20,341-$463,267
M36Post-pilot9155$3,465$4,599$24,373-$20,908-$525,424
M39Post-pilot9155$3,465$5,166$24,940-$21,475-$589,282
M42Post-pilot9155$3,465$5,733$25,507-$22,042-$654,841
Total42 mo91—$41,580$105,063$946,421-$904,841-$654,841

Assumptions, not results. Enrollment, conversion and credential uptake are estimates; plan prices are the published ones and every farm is free until the pilot closes. This scenario does not reach a cash-positive month within the horizon shown.

Leadership

The team executing the plan.

Senior operators leading product, growth, and operations.

  • Portrait of Dorian Cleary

    Dorian Cleary

    President

    Office of the President

    Biography

    Raised by a classically trained British chef, Dorian grew up valuing the link between farming and the table. A U.S. Air Force veteran, he carries the discipline and mission focus of his service into every venture he leads. Hands-on work through agricultural cohorts later revealed how many produce growers still run their operations on paper and disconnected tools. Drawing on an Economics degree from Indiana University, an MBA from Colorado State University, and 15 years in financial services, he founded BAU Farm Intelligence to help produce farmers plan smarter, forecast better, and grow more profitable operations.

  • Portrait of Diamond Cleary

    Diamond Cleary

    Senior Vice President of Marketing

    Marketing

    Biography

    Diamond believes the story behind a head of lettuce matters as much as the harvest itself. A Marketing graduate of Baker College, she brings more than 17 years of marketing experience and a deep entrepreneurial track record in the Beauty and Personal Care sector, where she built brands from the ground up. At BAU Farm Intelligence, she leads brand, demand generation, and grower acquisition — building the voice that connects specialty crop farmers with the buyers, partners, and communities who depend on them. Her focus is simple: make the platform feel as trustworthy and grower-first as the farmers it serves.